With customers :

Quality, prestige, progress, fast
Always satisfy the needs of all customers with the best quality
Open, friendly, pleading, enthusiastic and respectful.
The best effort to make products and services more progressive, contributing to improving the standard of life
With partners:

Building and maintaining solidarity, stability, long-term and mutual benefit on the basis of reliable business tradition, ensuring goods quality and respecting customers.
Support to improve business quality to better satisfy customers’ needs.
With staff:

Create learning opportunities, improve qualifications and working style, gradually reach international standards
Create opportunities to promote on the basis of work efficiency, integrity and loyalty to the company, to ensure better conditions for life
With the community:

Honor and preserve business ethics
Complete social responsibility to obey the law
Actively contribute to the overall development of society